Vero Restructures its ALPHACAM and CABINET VISION Management Team

Vero Software has restructured the EMEA management of two of its market-leading brands, ALPHACAM and CABINET VISION.

Following Richard Chappell’s appointment as Global Director of the two brands last year, Michael Pettit becomes EMEA Sales Manager for them both, and Marie Cassidy EMEA Support and Services Manager, also for both.

Previously, Michael Pettit was EMEA Sales Manager just for ALPHACAM, with Marie Cassidy CABINET VISION’s UK Business Manager.

“Around 20 percent of CABINET VISION customers in the UK also use ALPHACAM for different parts of their woodworking operations, and as there’s a significant amount of synergy between the brands, it makes perfect sense to bring them together in this way,” says Michael Pettit.

While his primary focus will now be driving CABINET VISION and ALPHACAM direct sales in the UK, he is also responsible for the powerful network of ALPHACAM resellers across the EMEA region.  Christian Poupin will continue to be responsible for the growing CABINET VISION reseller network throughout Europe and Asia.

Marie Cassidy will manage both brands’ support and technical teams. “I’ve been managing support and services for CABINET VISION for several years, and am now aiming to bring my expertize to the ALPHACAM brand as well.”

“I’m extremely excited about the positive impacts Michael and Marie can make in their new roles,” says Richard Chappell.  “This move mean Vero’s expanding customer base in the woodworking industry will experience a consistent service across all their needs, from initial sales, through training, to ongoing technical support.”



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